Adobe has unveiled a ground-breaking creative generative AI model known
as Firefly, which focuses on generating images and text effects.
It is designed to
accommodate users of all experience levels, not just the creative professionals and is part of the innovative Adobe Sensei generative AI
services which those that are already familiar with products like Photoshop will already be familiar with.
Firefly will be seamlessly integrated into various Adobe workflows,
including Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. The primary goal of Firefly is to provide
creators with the ability to work at the pace of their imaginations,
effortlessly producing countless variations of content.
FireFly will be directly
integrated into Adobe’s industry-leading tools and services, allowing users to
harness the power of generative AI within their current workflows. The first
Firefly model, now in beta, is geared towards commercial applications.
In order to protect content, Adobe
also offers a “Do Not Train” tag for creators who prefer not to have their
content utilized in model training. This tag will persistently be associated
with the content, no matter where it is used, published, or stored. In
addition, customers will be able to extend Firefly’s training with their own
creative assets, enabling them to create content in their unique style or
brand language.
Adobe has more than a decade-long history in AI innovation, Adobe has consistently provided intelligent features its Adobe Sensei Ai Engine. Some notable AI capabilities include Neural Filters in Photoshop, Content Aware Fill in After Effects, Attribution AI in Adobe Experience Platform, and Liquid Mode in Acrobat.
The following table provides a summary of the Firefly product:
| Information | Details |
|---|---|
| Product Name | Adobe Firefly |
| Product Category | Creative Generative AI |
| Primary Focus | Generation of images and text effects |
| Target Users | Customers of all experience levels |
| Integration | Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express workflows |
| Series | Part of new Adobe Sensei generative AI services |
| AI Innovation History | Over a decade of AI innovation through Adobe Sensei |
| Examples of AI Features | Neural Filters in Photoshop, Content Aware Fill in After Effects, Attribution AI in Adobe Experience Platform, Liquid Mode in Acrobat |
| AI Ethics Principles | Accountability, Responsibility, and Transparency |
| Quote from David Wadhwani | “Generative AI is the next evolution of AI-driven creativity and productivity, transforming the conversation between creator and computer into something more natural, intuitive and powerful.” |
| Adobe Firefly Features | Empowers creators to work at the speed of their imaginations, generating limitless variations of content with ease and speed |
| Integration with Adobe Tools | Firefly will be integrated directly into Adobe’s industry-leading tools and services |
| Firefly Beta | First model focused on commercial use |
| “Do Not Train” Tag | Allows creators to opt-out of content being used in model training, tag remains associated with content wherever it is used, published or stored |
| Customizable Training | Customers can extend Firefly training with their own creative |
